Interval House – Broken Bride
We hacked the bridal show to make an unforgettable statement on domestic abuse.
To dramatize the fact that abuse often starts after marriage, we created a registry stocked with some shocking items, then launched it at Canada’s Bridal Show. An unforgettable way to show people that not every bride lives happily ever after.
KEY AWARDS
ADCC Awards, Gold - Experiential
CMA Awards, Gold - Customer Experience
Shopper Innovation, Gold - Engagement