Adam is a creative leader who builds brands and grows teams.
About Adam
I’ve spent over twenty years building brands and leading creative teams to create their best work.
From new challenger brands to some of Canada’s most recognized names, I’ve worked alongside marketing, product and in-house teams to create everything from global campaigns and brand systems to digital, social, content, events and activations.
Along the way, I’ve helped brands grow, mentored dozens of creatives, picked up Lions, Effies and other shiny things, and led multiple agencies to Agency of the Year shortlists.
I’m now focused on integrating AI systems to make work more insightful, more inventive, and more effective.
RECOGNITION
CLIENT EXPERIENCE
MY CREATIVE APPROACH
AI helps us understand people better, explore ideas faster, and strengthen the work before it launches. I use it to mine cultural insights, generate initial concepts, and test creative effectiveness with synthetic audiences. Human judgement still leads, but AI helps us move faster and get to better work without sacrificing craft.
AI amplifies human creativity.
Every good idea is rooted in a relatable human truth. Without that relevance, creative is meaningless to consumers. By using data to better understand the real lives of our audience, I create campaigns that resonate with people on a more personal level.
Ideas are fuelled by insight.
Brand building and performance marketing shouldn’t live in separate worlds. I think across the entire funnel, connecting awareness, consideration and conversion to drive real results.
The full funnel matters.
AI enhances every part of the process.
Insight
Machine learning helps uncover human behaviour.
Analyze search trends and cultural data to find new tensions
Identify themes and cultural moments to make ideas more relevant
Translate complex behaviour into simple creative thought-starters
Tools
Execution
Custom brainstorm agents speed up how ideas take shape.
Train agentic AI on top category work to collaborate on big ideas
Generate scripts, images, and copy to explore creative directions quickly
Use gen AI to bring ideas to life through illustration, video and audio
Tools
Effectiveness
AI brings consumer feedback into every stage of the process.
Test ideas with synthetic audiences to see what will connect with the target
Adjust tone, visuals or RTBs before launch
Evolve the work post-launch based on real audience response
Tools
