EQ Bank – Brand Launch
We launched a bank that would rather spend money on its customers than on building a bank branch.
When launching new EQ Bank, an entirely digital bank, we turned its lack of big branches into its biggest strength. Because EQ would rather build your savings than an expensive bank branch.
And it worked – EQ Bank reached 170% of its sign-up goals in 5 weeks. Proof that people will choose higher interest over dangly pens any day.
