Canada’s Organ & Tissue Donation Community – The Donated Commercial
We promoted organ donation by giving old commercials a second life.
To remind people of the lifesaving benefits of organ donation, we created The Donated Commercial. This unique radio spot was created using 48 donated parts from past commercials and encouraged listeners to become donors themselves.
KEY AWARDS
One Show - Bronze - Health & Wellness Radio
Clios - Bronze - Public Service Radio
Marketing Awards - Silver - Craft Sound Design
Marketing Awards - Silver - Public Service Radio
ADCC - Silver - Public Service Radio
Epica Awards - Silver - Copywriting & Storytelling
Communication Arts - Public Service Radio