Adam is a Toronto-based creative leader focused on insight-driven ideas and modern execution

Interval House

Interval House
D'Italiano

D'Italiano
Realtor.ca

Realtor.ca
Best Buy

Best Buy
Wonder Bread

Wonder Bread
The Get Real Movement

The Get Real Movement
Realtor.ca

Realtor.ca
Canada's Organ & Tissue Donation Community

Canada's Organ & Tissue Donation Community
Toronto Zoo

Toronto Zoo
EQ Bank

EQ Bank
Jamieson Vitamins

Jamieson Vitamins
Interval House

Interval House

ABOUT

ADAM

As an accomplished creative leader with over 18 years of experience, Adam has a proven track record of successfully leading teams to develop award-winning campaigns that get real results. And while his approach to creative has evolved with the times, one thing has remained constant: his belief that every idea must start with a true human insight.

These core principles have helped him create breakthrough work in every medium, including digital, experiential, broadcast, print, and shopper. His innovative ideas and attention to craft have earned him many Canadian and international awards, including multiple Cannes Lions and Effies.  

Adam is also passionate about the ways that tech, data, and AI continue to transform brand storytelling.

RECOGNITION

CLIENT EXPERIENCE

WHAT I BELIEVE

Ideas are fuelled by insight.

Every good idea is rooted in a relatable human truth. Without that relevance, creative can be rendered meaningless to consumers. By using data to better understand the real lives of our audience, we can create campaigns that resonate with them on a more personal level.

Experiences drive connections.

In our advertising-saturated world, consumers are quick to skip, block, or opt out of our messages altogether. We can no longer buy their attention with repetition or intrusion. Today, the most persuasive advertising is immersive and experiential.

AI amplifies human creativity.

They say the robots are replacing us. Not quite, but they will be some of our strongest collaborators. We still need human creativity to innovate and reinvent, but AI will be an essential tool to bring our ideas to life both beautifully and efficiently.